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Built to Thrive

Enrollment Management Webinar Series

Catholic schools that are winning enrollment are connecting more authentically instead of counting on marketing alone. This three-part series is designed for Enrollment, Admissions, and Marketing Directors who want to move beyond transactional recruitment and build strategies rooted in relationship, resilience, and mission.

Each 45-minute session brings together practical insight from Catholic school leaders who have been in your seat and come out stronger.

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Session One

3 Strategies to Build Relationships that Drive Enrollment

Wednesday, May 27, 2026 | 12:00 PM ET

Most schools approach enrollment as a numbers game. This session reframes it as a relationship strategy. Learn how to re-engage families already in your pipeline, lead with mission in a way that feels authentic rather than scripted, and leave with a concrete action plan for your next recruitment season.

Session two

Do You Have a Proactive or Reactive Enrollment Strategy?

Wednesday, August 12 | 12:00 PM ET

Every school, regardless of how full your classrooms are today, benefits from an enrollment strategy built to act, not just react. This session helps you honestly assess where your enrollment foundation is strong and where it has room to grow, so you can put the right strategies in place to move with intention.

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Session Three

5 Ways to Stand Out in a Competitive Market: What Matters Most to Today's Families

Wednesday, November 18, 2026 | 12:00 PM ET

The questions families are asking have changed. This session helps your school shift from listing features to telling stories and from hoping families find you to giving them every reason to choose you. Practical tools for connecting more authentically with the families you most want to serve.

 

Cristy McNay
Meet the expert

Cristy McNay

Cristy McNay serves Catholic schools and dioceses through mission-driven enrollment and advancement strategy. With 17 years of leadership experience, she helps Catholic schools move from transactional systems to relational and transformational processes that build trust and sustainable growth. Her leadership has strengthened retention, expanded enrollment pipelines, and revitalized advancement programs. A lifelong Catholic school advocate, as a graduate, parent, and leader, Cristy is passionate about helping schools reclaim their mission and thrive for generations.

 

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